To Host, marketing is all about communicating with our customers, advising them of promotions and innovations that we have developed and want to apply at their local restaurant. Ideas like our six pack, loyalty and coffee cards as well as a rolling quarterly special feature board and day to day special events – the range of special offers grows as we grow, and then we encourage our people to share their knowledge and experiences of what works well, through our on-line Matrix, so our ‘flyer library’ is constantly under development with new promotions, incentives and special events to keep our service fresh and the offers pertinent to our specific customer needs.
 

We treat each of our clients as unique communities and we tailor the marketing plan to the specific needs of each customer group and then we monitor the effectiveness of the plan against measurable targets such as customer usage, sales growth, profitability, and overall customer satisfaction.