We would like you to meet Harry Heart – this little chap heads up the company’s Healthy Heart campaign.

The idea of our Harry concept is to guide our customers and inform them of what is available on our counters that is healthy and produced in line with our ten commandments of healthy eating which are listed below. This means that on the day, our catering teams have to be sure that their ‘Harry’ choices can stand up to the challenge that they may face from an avid healthy eater within their customer base!

Our catering teams bring the Harry concept into their weekly menu planning so that customers can have a balance between those who want to follow a less healthy diet (this is diplomatic speak for the chip lovers!), and those who want to count the calories and look after their intake. Our target is 80% of the food each day being prepared fresh, which gives us a production issue between being healthy and under seasoning, or creating some of the traditional tastes and dishes that we all know and love.

That’s where Harry comes in, guiding our customers to the healthier stuff, taking different forms in terms of turning up on menus and other food signs at the counter to promote the campaign.

This healthy eating campaign is an ongoing lifestyle initiative, NOT a one month special and then let’s all forget about it. By making Harry a descriptive rather than a prescriptive character, we can then develop different ‘specials’ around him, depending on each of our clients and their community choice.

Our Ten Commandments (developed with the British Nutrition Foundation and the Government’s balance of good health)

Five a day Reduce saturated fat Less processed sugar More water Avoid salt Bypass TV dinners Confectionery in moderation Don’t pig out Get a balance Keep active